WiFi SPARK increases website conversions through focused video content.
Exeter-based IT consulting company, WiFi SPARK, asked us to produce video content for
their website to build trust, credibility, and improve conversion rates.
Who Are WiFi SPARK?
WiFi SPARK is an IT Consulting Company based in Exeter that specialises in medical WiFi services.
The Challenge.
WiFi SPARK wanted to help their customers understand the services they provide and the industries that they work in. Doing so would improve the trust that their customers have in them, leading to more leads and an easier sales cycle.
The Solution.
Pre-Production
After pre-production meetings discussing the problem that WiFi SPARK were experiencing, we produced 7 videos.
Videos With A Purpose
Each video featured a different member of the team talking about the parts of the business they managed. This included company culture and purpose of the company, to specific industry and operational information within the business.
Each video featured an interview with a team member discussing various topics, and video from around their office, in server rooms, or at client locations.
The Result.
Effective Videos
We delivered WiFi SPARK with a series of effective videos that showed their customers what they could do and the kinds of clients they worked with.
Warmer Leads & Smoother Sales
This content helped them generate warmer leads and win more business through developing trust with their audience before they even got on a call with their sales team.
