Plymouth Argyle FC sells out new kit in only 48 hours.
Plymouth Argyle FC were releasing a new 3rd kit option.
We produced a video that went onto various platforms, including their website and social media.
The kit sold out within 48 hours of the video launching.
Who Are Plymouth Argyle FC?
Plymouth Argyle FC, are a football team based in Plymouth, Devon, with a stadium that seats nearly 18,000 people. They are a League One football team formed in 1886.
The Challenge.
Plymouth Argyle FC needed to have a marketing video created for their 3rd kit. All they knew was that the video needed to make an impact and get their fans raving to own their very own version of the kit.
The video needed to stand out against the rest of the marketing as their 3rd kits are not the most popular kits after the 1st and 2nd kits.
The Solution.
We decided to work with one of the most popular players with the fans with the team at that point in time.
This, tied with a dramatic reveal for the kit, and some impressive shots within the video of the player allowed us to create a video that created energy and excitement within the fan community.
We produced a sub-1 minute video that was snappy and impactful.
The Result.
Once the video was released with an "on sale now" post on social media and on the website, Plymouth Argyle FC experienced a sell out moment of the 3rd kit with 48 hours.
